Music has always had economic value, but in the digital economy it has crossed a critical threshold. It is no longer treated primarily as culture or social memory. Increasingly, music functions as a financial instrument, measured, optimized, and traded within platform-driven systems. This marks a decisive shift from music as art to music as asset. […]
When Music Becomes Data, Who Owns Culture? Read More »
Introduction The culture and music industry is often described as a creative industry, a talent industry, or an entertainment industry. But beneath all of that language lies a more fundamental truth. It is a people industry. Before sound becomes music, before ideas become movements, before culture becomes memory, there are people. People who imagine, people
People Are the Product: People Management in a People Industry Read More »
Everyone wants to nurture talent to global and mainstream stages. But beyond visibility and success, the real issue is sustainability while waiting for that “big break.” My active years in the music industry have exposed me to a few hard truths. First, there is no perfect formula for creating a global star. Strategy, branding, marketing,
The Hard Truth Nobody Likes Talking About in the Music Industry. Read More »
