Home - Tolu Ogunleye-Drtonez

Tolu ogunleye-drtonez

professional profile

Music Executive | Cultural Architect | Arts Administrator | Creative Industry Strategist |Published Author

Tolulope Ogunleye (Drtonez) is a globally recognized Music Executive, Cultural Architect, Arts Administrator, Creative Industry Strategist, and Published Author. With over 20 years of creative practice and a decade in executive leadership, his influence spans music, culture, and organizational strategy across global markets.

He is the Chief Executive Officer of Hillcross Records, leading its international expansion, and serves as Executive Director and Board Chair of Scholarly Art, advancing cultural policy and research worldwide. As a Creative and Music Industry Consultant, he advises leading companies such as WavyClick Group on growth, innovation, and global operations.

A festival curator, mentor, and author of Psychologies of Art Consumption, Drtonez’s leadership continues to shape the future of the global creative economy.

Music Executive

With 20 years of extensive experience in the music industry and over a decade in executive music leadership, I have successfully spearheaded emerging and independent label operations, driving strategic planning, artist development, and industry innovation to connect with the global music market. I excel in people management, leading cross-functional teams, and expanding music ventures into new territories while delivering high-impact projects that achieve both strategic and commercial objectives.”

Cultural Architect

As a Cultural Architect, I Shape creative platforms, curate cultural and art programs that connect people to their identity and purpose, while also advancing economic prosperity.

Creative Industry Strategist

As a Creative Industry Strategist, I design and execute realistic strategies that expand opportunities for creative brands within the broader creative economy. I evaluate existing business processes and restructure them to enhance productivity and ensure sustainability; aligning both short-term gains with long-term growth objectives.

Arts Administrator

Art fuels my productivity as an administrator. For over a decade, I’ve led teams across arts and cultural organizations from overseeing creative administration to managing festivals, institutions, and cultural projects. My work is rooted in fostering sustainable growth within the arts and driving impact across the cultural landscape.

Published Author

My book Psychologies of Art Consumption contributes to the global discourse on the intersection between Art, psychology and consumption on why we see, feel, and buy Art