Tolu ogunleye-drtonez

Scroll Down
professional profile

Music Executive | Cultural Architect | Arts Administrator | Creative Industry Strategist |Published Author

Tolulope Ogunleye (Drtonez) is a globally recognized Music Executive, Cultural Architect, Arts Administrator, Creative Industry Strategist, and Published Author. With over 20 years of creative practice and a decade in executive leadership, his influence spans music, culture, and organizational strategy across global markets.

He is the Chief Executive Officer of Hillcross Records, leading its international expansion, and serves as Executive Director and Board Chair of Scholarly Art, advancing cultural policy and research worldwide. As a Creative and Music Industry Consultant, he advises leading companies such as WavyClick Group on growth, innovation, and global operations.

A festival curator, mentor, and author of Psychologies of Art Consumption, Drtonez’s leadership continues to shape the future of the global creative economy.

 
Read More

Music Executive

With 20 years of extensive experience in the music industry and over a decade in executive music leadership, I have successfully spearheaded emerging and independent label operations, driving strategic planning, artist development, and industry innovation to connect with the global music market. I excel in people management, leading cross-functional teams, and expanding music ventures into new territories while delivering high-impact projects that achieve both strategic and commercial objectives.”

Cultural Architect

As a Cultural Architect, I Shape creative platforms,  curate cultural and art programs that connect people to their identity and purpose, while also advancing economic prosperity.

Creative Industry Strategist

As a Creative Industry Strategist, I design and execute realistic strategies that expand opportunities for creative brands within the broader creative economy. I evaluate existing business processes and restructure them to enhance productivity and ensure sustainability; aligning both short-term gains with long-term growth objectives.

Arts Administrator

Art fuels my productivity as an administrator. For over a decade, I’ve led teams across arts and cultural organizations from overseeing creative administration to managing festivals, institutions, and cultural projects. My work is rooted in fostering sustainable growth within the arts and driving impact across the cultural landscape.

Published Author

My book Psychologies of Art Consumption contributes to the global discourse on the intersection between Art, psychology and consumption on why we see, feel, and buy Art

Portfolio
"While many capture moments, I capture the evolution of ideas, identity, and impact." "Drtonez"
Drtonez at Hillcross records pre-roll session
drtonez Leads Roll-Out Strategy Session for “Gobe” and “Wad Up” Hillcross Records / ZeD1stProject
Drtonez speaking on a panel at Africa Fashion Week Lagos 2025, discussing how music icons influence Africa’s fashion economy and trends.
Drtonez at Africa Fashion Week 2025 Music Executive Panelist
Unaware photo moment of Drtonez at memories beyond thrills as the curator
drtonez – Curator of Memories Beyond Thrills-Nightlift Event2023
Drtonez with fellow senior executives of Bugativip Limited after successfully hosting the Google Event at their Lagos facility.
creative -tech event 2023.

Moments with Bugati-Vip top management Executives at Google Africa Event 2023

Drtonez on the black carpet at Africa Fashion Week Lagos 2025, during an interview and paparazzi moment as a featured panelist.
drtonez – Black Carpet Moment at Africa Fashion Week 2025
Drtonez serving as a jury member at the Celestial International Juvenile Concert, pictured with fellow adjudicators.
Drtonez as Jury Member – Celestial International Juvenile Music CompetitionDrto
Drtonez, curator of Surell Night, captured in an unposed moment during the vibrant music and lifestyle nightlife event.
drtonez – Curator of Surell Night at Surell Night 2023
Drtonez with Sir Wavy, CEO of Wavyclick Group, after a top-level strategy meeting ahead of a major project rollout.
drtonez with the CEO of Wavyclick Group – Strategy and Pre Roll out top management meeting.
Drtonez engaging with emerging music executives and early starting professionals on power of networking.
Drtonez – Sharing Insights with Emerging Music & Entertainment Industry Professionals.
Drtonez receiving a digital production assessment at Zedfest as Executive Curator.
Drtonez getting executive Pre-Concert Brief ahead ZeDfest 2023- The Digital production Lead
Drtonez at Hillcross records pre-roll session
Cover of the book Psychologies of Art Consumption authored by Drtonez.
available
from the author
"Reader Onos Joseph sharing her experience with the book Psychologies of Art Consumption by Tolu Ogunleye professionally known as Drtonez

My book, Psychologies of Art Consumption, explores how music, fashion, film, and creativity shape who we are and why we love what we love.

Buy my Book